The only thing I can think of which would be worse than trying to get more people to vote because it is fun, would be to make voting mandatory.
Can’t you just see someone picking the first or worst candidate just to say ‘There you go, I voted!
If people are not concerned enough to vote, they certainly are not concerned enough to investigate the issues and candidates. They are much more likely to be swayed by sound bites and ads which do not need to be truthful, per our courts.
I’m sure politicians see a benefit, but I don’t see any benefit for what’s left of our country. Mandatory civil service would make more sense.