In 1988, the first of what would become the annual Kids Day publication to benefit Children's Hospital Central California raised $56,000. That's a little more than one-tenth the amount that is the target for this year's fund-raiser sponsored by The Fresno Bee and ABC30.
Thousands of volunteers will line streets in Fresno, Tulare, Madera, Kings, Merced and Mariposa counties on Tuesday trying to break the $500,000 goal. That would top the record of more than $480,000 raised last year and go along with the $6.3 million that has been raised through Kids Day over the past 26 years.
Besides buying a paper on the street, people also can donate by texting GEORGE to 90999 (standard text-message rates apply).
LIVE BLOG: Special Kids Day newspapers are sold throughout the Valley (Join the Kids Day conversation on Twitter by adding the hashtag #kidsday2014)
In the past, many people have given more than the $1 suggested price, making donations because of a personal connection to the not-for-profit hospital that sits on 50 acres in Madera County just north of the San Joaquin River. Some have been treated there. Others have had a child, relative or friend who needed treatment.
It's easy to find a connection. There where 128,678 patients treated at the hospital in 2013. One in 10 children in the region visit the hospital in the course of a year, hospital officials say.
The hospital's nonprofit status is why your dollar is so important.
This year's Kids Day edition of The Fresno Bee will include: