Opening a fashion boutique has been a longtime dream of Clovis native Tammy Carver. She and her mother, Shirley Jackson, made that dream come true this month with the opening of Xena Rose Boutique in the northeast corner of Fowler and Ashlan avenues in Clovis.
Although Carver lives in Sanger, where she has rented a space in Couture Hair & Co. by Dianna salon to sell purses and jewelry, she felt Clovis was the right place to open a full-sized boutique.
“We prayed about it and felt that this is where God wants us to be,” she said. “I grew up in Clovis and went to Clovis High. All of my friends and family are here.
Her grand opening, after being postponed for about a month, was held Saturday, Jan. 16. Women flocked to the store at 3167 N. Fowler Ave., Suite 202 and were greeted with refreshments, a raffle and plenty of discounted items.
“Everyone is just so nice and we really feel welcome here and I feel like our business is going to thrive here,” Carver said.
Xena Rose Boutique — named after Carver’s 5-month-old granddaughter — carries trendy jeans, flowing tops, unique scarves and jewelry and a variety of Christian-themed graphic tees.
“Our stock is always changing,” Carver said. “We’re trendy. I try to keep up on what’s coming out.”
She is excited to attend MAGIC, a huge retail fashion show in Las Vegas next month, to find out what to buy next season. But she also listens to her customers.
“We’re very personal. I like to get to know my customers and know what they like,” she said. “If they come in looking for something specific, then the next time I go to L.A. I try to look for that specific item. I want them to be a return customer.”
Affordability is also very important to Carver.
“I try to keep our cost and our prices low so we’re affordable for people who normally wouldn’t be able to go to a boutique and buy a couple pairs of jeans for $29 each,” she said. “I want to have that edge of being affordable for everyone. I make sure that I’m the lowest price you’re going to see.”
Carver already has a few special events planned, including an invitation-only ladies night and a fall fashion show.
The boutique is open 10:30 a.m. to 6 p.m. Tuesday through Saturday. It is closed on Sunday and Monday, as it is a family operation.
“My mom and I just said ‘let’s put our money together and try it. If it fails, we can just say we tried.’ But so far, so good! We’re doing pretty well,” Carver said. “It’s amazing to be able to do this with my mom, and I think it’s helped my mom and I have a stronger bond. This has been a blessing to us.”
“I really give everything that has happened that has just been amazing — I give it all to God. Without God I wouldn’t have anything.”