The rapid success of Pokémon Go sent Nintendo’s stock soaring by some $7.5 billion. Seeing how well Pokémon Go has done, the company could make a bigger effort to produce other mobile games. Or Nintendo could try to use the game as a marketing opportunity to reintroduce itself to consumers and lure them into buying its own proprietary game machines. Either way, the company faces both challenges and opportunities.
The rapid success of Pokémon Go sent Nintendo’s stock soaring by some $7.5 billion. Seeing how well Pokémon Go has done, the company could make a bigger effort to produce other mobile games. Or Nintendo could try to use the game as a marketing opportunity to reintroduce itself to consumers and lure them into buying its own proprietary game machines. Either way, the company faces both challenges and opportunities. Shizuo Kambayashi Associated Press file
The rapid success of Pokémon Go sent Nintendo’s stock soaring by some $7.5 billion. Seeing how well Pokémon Go has done, the company could make a bigger effort to produce other mobile games. Or Nintendo could try to use the game as a marketing opportunity to reintroduce itself to consumers and lure them into buying its own proprietary game machines. Either way, the company faces both challenges and opportunities. Shizuo Kambayashi Associated Press file

After Pokémon, where does Nintendo go?

July 20, 2016 08:39 AM

UPDATED July 20, 2016 02:34 PM

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