Tom Rogers, CEO of TiVo, attends the opening bell at the Nasdaq stock market in New York on July 25, 2007. TiVo’s number-crunching subsidiary this week announced a partnership with media heavyweight Viacom that helps advertisers target TV viewers with specific commercials.
Tom Rogers, CEO of TiVo, attends the opening bell at the Nasdaq stock market in New York on July 25, 2007. TiVo’s number-crunching subsidiary this week announced a partnership with media heavyweight Viacom that helps advertisers target TV viewers with specific commercials. MARK LENNIHAN Associated Press file
Tom Rogers, CEO of TiVo, attends the opening bell at the Nasdaq stock market in New York on July 25, 2007. TiVo’s number-crunching subsidiary this week announced a partnership with media heavyweight Viacom that helps advertisers target TV viewers with specific commercials. MARK LENNIHAN Associated Press file

David Lazarus: Using TiVo? Your personal choices may be going straight to advertisers

November 07, 2015 07:32 AM

UPDATED November 07, 2015 03:32 PM

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