In this Oct. 23, 2015, file photo, Pandora is displayed above a post where it trades on the floor of the New York Stock Exchange. Internet radio company Pandora is launching an on-demand music subscription service for $10 a month. Called Pandora Premium, the service competes with Apple Music and Spotify, which have given the music-streaming pioneer a run for its money.
In this Oct. 23, 2015, file photo, Pandora is displayed above a post where it trades on the floor of the New York Stock Exchange. Internet radio company Pandora is launching an on-demand music subscription service for $10 a month. Called Pandora Premium, the service competes with Apple Music and Spotify, which have given the music-streaming pioneer a run for its money. Richard Drew AP
In this Oct. 23, 2015, file photo, Pandora is displayed above a post where it trades on the floor of the New York Stock Exchange. Internet radio company Pandora is launching an on-demand music subscription service for $10 a month. Called Pandora Premium, the service competes with Apple Music and Spotify, which have given the music-streaming pioneer a run for its money. Richard Drew AP

Troy Wolverton: Personalization makes Pandora Premium a worthy Spotify rival

March 29, 2017 12:39 PM

UPDATED March 29, 2017 12:44 PM

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