Consumer Concerns columnist David Lazarus notes that the United States is one of only two countries – the other being New Zealand – that allows direct-to-consumer marketing of drugs. Every other nation has concluded that advertising powerful drugs for treating complex illnesses makes no sense when your target market isn’t qualified to fully understand the risks.
Consumer Concerns columnist David Lazarus notes that the United States is one of only two countries – the other being New Zealand – that allows direct-to-consumer marketing of drugs. Every other nation has concluded that advertising powerful drugs for treating complex illnesses makes no sense when your target market isn’t qualified to fully understand the risks. Keith Claxton Chicago Tribune file illustration
Consumer Concerns columnist David Lazarus notes that the United States is one of only two countries – the other being New Zealand – that allows direct-to-consumer marketing of drugs. Every other nation has concluded that advertising powerful drugs for treating complex illnesses makes no sense when your target market isn’t qualified to fully understand the risks. Keith Claxton Chicago Tribune file illustration

Under Trump, fewer tests for new drugs? That’s a mistake

February 16, 2017 07:08 PM

UPDATED February 17, 2017 04:26 PM

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