The icon of Yosemite Valley will still be called Yosemite Falls, but the National Parks Service is opening up the possibility of new names – beyond the trademark battle that’s currently raging. Under rules for expanded philanthropy proposed in March, a company could name an auditorium at the park, or put advertising on a tour bus, bench or food locker.
The icon of Yosemite Valley will still be called Yosemite Falls, but the National Parks Service is opening up the possibility of new names – beyond the trademark battle that’s currently raging. Under rules for expanded philanthropy proposed in March, a company could name an auditorium at the park, or put advertising on a tour bus, bench or food locker. CRAIG KOHLRUSS ckohlruss@fresnobee.com
The icon of Yosemite Valley will still be called Yosemite Falls, but the National Parks Service is opening up the possibility of new names – beyond the trademark battle that’s currently raging. Under rules for expanded philanthropy proposed in March, a company could name an auditorium at the park, or put advertising on a tour bus, bench or food locker. CRAIG KOHLRUSS ckohlruss@fresnobee.com

Yosemite National Park, brought to you by Starbucks?

May 10, 2016 09:01 AM

UPDATED May 10, 2016 02:01 PM

More Videos

  • How America's big and small counties differ

    The 325 million people in the United States live in two very different areas: Big-county America and small-county America.