The icon of Yosemite Valley will still be called Yosemite Falls, but the National Parks Service is opening up the possibility of new names – beyond the trademark battle that’s currently raging. Under rules for expanded philanthropy proposed in March, a company could name an auditorium at the park, or put advertising on a tour bus, bench or food locker.
The icon of Yosemite Valley will still be called Yosemite Falls, but the National Parks Service is opening up the possibility of new names – beyond the trademark battle that’s currently raging. Under rules for expanded philanthropy proposed in March, a company could name an auditorium at the park, or put advertising on a tour bus, bench or food locker. CRAIG KOHLRUSS ckohlruss@fresnobee.com
The icon of Yosemite Valley will still be called Yosemite Falls, but the National Parks Service is opening up the possibility of new names – beyond the trademark battle that’s currently raging. Under rules for expanded philanthropy proposed in March, a company could name an auditorium at the park, or put advertising on a tour bus, bench or food locker. CRAIG KOHLRUSS ckohlruss@fresnobee.com

Yosemite National Park, brought to you by Starbucks?

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