AT&T continues its modernization of its stores nationwide with the opening of its latest “store of the future” in Hanford in the Centennial Plaza shopping center.
The company touts the store concept as “a reinvention of the shopping experience” by allowing customers to interact hands-on with AT&T’s array of devices. The stores are divided into different zones for different aspects of the shopping and selling process, including an “explore” zone where phones and other devices can be demonstrated.
Hanford city leaders were on hand for the store’s official opening and ribbon-cutting on Nov. 30.
AT&T began introducing its “stores of the future” concept two years ago, following the lead of Apple Stores by ditching the traditional setup of sales stations and arming its sales team with tablets and building open floor plans with informal tables where customers can play with the technology. The first AT&T company-owned store to get the makeover was in La Grange, Illinois, and the company has been rolling the redesign into its other stores across the country – including its location in the new River View Shopping Center at Herndon Avenue near Highway 99 in northwest Fresno.
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The Hanford store is at 1731W. Lacey Blvd., in the shopping center at the southwest corner of Lacey Boulevard and 12th Avenue.