California retailer Mor Furniture for Less is expanding along the West Coast with a series of store openings including one in Visalia — the company’s third in the San Joaquin Valley.
The store’s multi-building complex at 3000 S. Mooney Blvd., near the Sequoia Mall, held its grand opening and ribbon-cutting on Tuesday.
The complex houses a furniture store, a mattress store and a children’s furniture store under one roof. It will also soon be home to the company’s first outlet center.
Known for creating a fun and entertaining shopping experience with cookies, popcorn and soda, Mor Furniture started in 1977 in San Diego. Since then, it has grown to operate 30 stores in seven states.
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The company opened a bedroom furniture store in Bakersfield in the 1990s, then followed with a specialty sofa store in Fresno. Both locations now offer the company’s complete line of furniture.
All three Valley locations are serviced by a distribution center that has operated in Visalia for 12 years.