Two entrepreneurs, one dog and a dream are behind Real Shine, a locally made product poised for growth.
Recent Fresno State grads Whitney De Maria, 26, and Jordan Dooley, 24, are an engaged couple selling the skin and hair conditioner they invented for dogs and horses.
Real Shine, made by Fresno-based company Earn Purple, is for sale at local stores, and the pair of animal lovers has launched a Kickstarter.com campaign to grow the business. They are seeking $15,000 through the fundraising site by Feb. 14 to set up their own manufacturing line or hire someone to do it.
The daily leave-in skin and hair conditioner is made with coconut oil and other all-natural ingredients, and is alcohol-free. It replenishes oils stripped by bathing and also works as a detangler.
Real Shine for dogs is for sale at Whitie’s Pets and Bullerz Pet Supply. It costs $25 for a 16-ounce bottle. Real Shine for horses is available at A1 Feed Store in Clovis and costs $30 for a 32-ounce bottle. Both can be purchased online at www.earnpurple.com. Backers who pledge $25 or more through Kickstarter can also get a bottle.
De Maria, from Porterville, and Dooley, from Bakersfield, met selling Cutco knives. They both have degrees in agricultural science, with De Maria graduating last month and Dooley graduating last spring.
While they are engaged, there is no serious wedding planning happening right now.
“We put all of our money into this. This is our passion,” De Maria said. “The wedding thing — we’d rather just be happy and be living our dreams.”
You can see a video about Real Shine featuring the couple and their French bulldog Benjamin in which they spray the product on themselves at Kickstarter.com.
Tractor Supply opens
Tractor Supply Co. has opened its 37th California store in Madera.
The 19,097-square-foot store at 1565 Country Club Drive, at Clark Street north of Cleveland Avenue, opened Jan. 3 and has 14 employees. The store celebrated its grand opening Saturday.
Tractor Supply bills itself as a “rural lifestyle retail store” providing outlying towns with products for horses, livestock and pets, hardware and tools, lawn and garden items, and power equipment.
“Madera is a great location for Tractor Supply Company because there are a lot of families with farms and ranches in the area,” said Brad Souza, the store manager.
Store hours are 8 a.m. to 8 p.m. Monday through Saturday and 9 a.m. to 7 p.m. Sunday.
Tractor Supply has three other stores in the central San Joaquin Valley, in Clovis, Dinuba and Tulare.