Snapchat may be known more for adding flower crowns and goofy dog ears to your pictures. But now McDonald’s is using the wildly popular social media app to try and attract some of the 250,000 people it hopes to hire this summer.
The fast food giant is rolling out “Snaplications” on Tuesday.
Users who follow McDonald’s on Snapchat will see a 10-second video featuring McDonald’s employees talking about how great it is to work at the fast-food restaurant. If you are interested, swipe to visit the company’s career page in Snapchat and it will direct you on how to apply for a job, said the Business Insider.
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USA Today reports there is good reason McDonald’s is going after millennials as customers and workers. More than half the people hired at company-owned stores are 16- to 24-year-olds. For many, it’s their first job.
With more than 200 million active users, Snapchat is one of the hottest social media tools around. Users post photos, attach silly filters like dog ears and flower crowns, and post 10-second videos.
“We’re always looking for new and innovative ways to find job seekers,” said Jez Langhorn, McDonald’s senior director of Human Resources, in a statement. “We thought Snaplications was a great way to allow us to meet job seekers where they are — their phones.”
McDonald’s launched Snaplications last year during its recruitment blitz in Australia. Job candidates were able to submit a short video with a special filter that shows them in a McDonald’s uniform, according to the Chicago Tribune.