Cassin Ranch, where Driscoll’s carries out research and development into proprietary fruit varietals, just outside Watsonville. The family-owned berry business is hoping a new marketing campaign will raise awareness about Driscoll’s work to create distinctive varieties of fruit to meet consumers’ preferences.
Cassin Ranch, where Driscoll’s carries out research and development into proprietary fruit varietals, just outside Watsonville. The family-owned berry business is hoping a new marketing campaign will raise awareness about Driscoll’s work to create distinctive varieties of fruit to meet consumers’ preferences. JASON HENRY The New York Times
Cassin Ranch, where Driscoll’s carries out research and development into proprietary fruit varietals, just outside Watsonville. The family-owned berry business is hoping a new marketing campaign will raise awareness about Driscoll’s work to create distinctive varieties of fruit to meet consumers’ preferences. JASON HENRY The New York Times

Driscoll’s aims to hook the berry-buying shopper

October 21, 2016 08:56 AM

UPDATED October 21, 2016 03:20 PM

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