Macy’s stores in Fresno and Visalia have started selling the Thalia Sodi collection — a line of clothing geared to appeal especially to Hispanic customers.
Thalia, as she’s often known as, is a Mexican superstar: A singer who has sold 45 million records, a telenovela actress, one of People Magazine’s “Most Beautiful People,” and a philanthropist and entrepreneur.
Her line of clothing at Macy’s features figure-flattering dresses and feminine tops and pants. The clothing has lots of leopard print, bold blues and reds and is trendy without showing too much skin. Most everything is under $100.
“I wanted to deliver a collection to my fans that is transitional and fits their dynamic lifestyles — from day to night,” Thalia says in a news release. “I also wanted to create something that works and fits for women of all styles and sizes.”
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Although the line is being marketed toward all women, Macy’s says the line has a “special emphasis on design and fit to appeal to and meet the lifestyle needs of the Hispanic consumer.”
Just what that means is a bit vague, but the retailer used focus groups with Latinas from several countries. It also sent teams of employees to Mexico City to learn about consumers.
Toys R Us
Used cribs, high chairs, car seats and other baby gear can be traded in at Toys R Us and Babies R Us stores, in exchange for 25% off purchases in those same categories.
The “Great Trade-In” event runs through Feb. 21 and includes a broad range of baby gear. You can see the full list on the Toys R Us website.
Since baby items are recalled for safety frequently, the event is designed to get potentially unsafe equipment out of home — and presumably to bring customers into Toys R Us and Babies R Us stores.