Gooey cinnamon rolls, giant sugar cookies and eclairs with vanilla filling and drizzled with chocolate.
If those descriptions sound yummy, hang on to your taste buds because there’s a lot more deliciousness to sample. Three new bakeries have opened in the area in recent weeks, each with its own spin on sweetness.
The mini boom in bakeries seems to be driven by entrepreneurs bringing baked goods to neighborhoods that have been deprived of such sugary goodness. Baked Sunnyside has opened in southeast Fresno. Dough Ray Me Bakery & Coffee Spot brought sweet treats to Madera Ranchos. And the Parisien Bakery took over the space Doré Bakery left behind in Clovis.
While people in general are eating healthier, sales of single-serve goodies and smaller desserts are actually driving growth of baked goods as people take a break from all those salads. They may not buy a whole pie to take home, for example, but they will treat themselves to a 99 cent cream puff.
“I set out to be a custom cake bakery, a kid-focused bakery,” says owner Mandy McMenamin.
The bakery pays fees that let it use Disney and other licensed character images so she can put Elsa and Anna from the movie “Frozen” on your cake, for example, along with a picture of your child.
But it’s McMenamin’s sugar cookies that are getting the most attention. They make up about 75% of her business, which includes orders of several dozen for special events or the individual treat for a walk-in customer.
The big soft cookies come in all shapes and sizes. McMenamin made cookies in the shape of the number 5 for a fifth birthday party recently and pink pumpkin-shaped cookies that were Susan G. Komen breast cancer awareness fundraisers.
“It’s kinda like edible art they’re getting with their cookies,” she says.
Details: www.bakedsunnyside.com or (559) 840-2253.
Businesses like Baked aren’t breaking new ground. Longtime bakeries such as Eddie’s Bakery Cafe have been selling treats like red velvet whoopie pies for years and the pastry counter at La Boulangerie is packed on weekend mornings. The area is still home to many cupcake bakeries and baked goods are a key part of young businesses such as Ooh De Lolli and Mabel’s Kitchen.
The area also has a growing number of home-based businesses that specialize in baked goods, including Bliss Baking Co. of California that sells its gluten-free and grain-free goodies at the Kaiser Farmers Market on Wednesday.
Dough Ray Me
Now Dough Ray Me is open every day at 6 a.m., selling the same coffee as before and stocking a pastry case full of everything from scones to gluten-free cookies.
But it’s their cinnamon rolls that are the most popular. They’re gigantic and gooey, says co-owner Lindsey Orcutt. The bakery puts some of the filling on the bottom of the pan “so there’s this layer of crunchy goodness on the bottom,” she says.
What’s in that gooey filling?: “Cinnamon, sugar, butter, happiness.”
Dough Ray Me takes cake orders and cinnamon roll orders in advance, but gets customers who come in, particularly on Fridays, to pick up a treat either for themselves or others.
“People like to take stuff to work,” Orcutt says. “People will come in and say, ‘Give me $40 worth of pastries.’ ”
Details: You can find Dough Ray Me on Facebook or by calling (559) 645-1225. It’s open from 6 a.m. daily, until 8 p.m. Monday through Saturday and closing at 3 p.m. on Sundays.
In Clovis, the Parisien Bakery opened almost a month ago, taking over the former Doré Bakery at 401 Clovis Ave., between Fourth and Fifth streets.
It sells the same food as the two Le Parisien Cafe French Bakery locations in Fresno, but the owner has a different partner with this one, so it has a slightly different name.
The Parisien Bakery serves breakfast and lunch, including sweet and savory crepes that are popular, along with the baked goods.
Owner Anthony Roche is a pastry chef from Paris. His French accent makes everything on the menu sound even more delicious: eclairs, mini cream puffs, almond croissants, chocolate croissants, custom cakes and macarons.
The bakery can make 28 flavors of macarons – this is the colorful French meringue sandwich cookie, not the American macaroon coconut cookie – that include caramel, cheesecake pistachio and raspberry.
The bakery is open from 7 a.m. to 5 p.m. Monday through Saturday and from 7 a.m. to 2 p.m. Sunday. Details: (559) 940-7392.