Social media is such a big part of weddings nowadays that one local woman has started a company handling all a couple’s social media duties on the big day.
Christine Brown founded HashtagiDo, a service that includes livestreaming the ceremony for people who can’t make it to the wedding and other social media-related tasks.
“What I like to say is you don’t want Uncle Bob or Auntie Suzy in charge of your social media,” she says. “You want them to be in the moment.”
If you haven’t been to a wedding in the last few years, the ubiquity of phones has changed them drastically. Since every guest has a phone with a camera, some couples create special hashtags to make it easy to find pictures people post on Facebook, Twitter, Instagram or Snapchat. Other couples have resisted that trend, opting instead for “unplugged” weddings where couples ask guests to turn off phones and enjoy the moment.
Brown has livestreamed weddings with viewers as far away as Vietnam and often streams the first dance, cake cutting and other reception highlights. She once livestreamed a wedding at Chukchansi Park officiated by Parker, the Fresno Grizzlies mascot.
Brown is a producer for ABC30’s 4 p.m. newscast and uses social media in her job. She was inspired to start HashtagiDo after her own wedding two years ago when she realized she would be too busy getting ready and getting married to post on social media.
For couples, she can post photos and videos to Facebook, Twitter and Instagram off all kinds of thing, such as when bridesmaids are getting their hair done or during the wedding. She can also create Snapchat filters that are applied to images that are shared online. A filter might include the couple’s name and perhaps a few images, say flowers, or cartoon images of the couple created by a graphic artist.
Brown also helps couples create a hashtag for their wedding. For example, #BraxtonsbytheOcean. Braxton was the couple’s last name. The hashtag is a play on the song DNCE’s song, “Cake by the Ocean,” and the couple got married on a cruise ship.
The cost for these services varies, with packages running from $400 to $700.
For brides who want to use social media, HashtagiDo is hosting a mini bridal show and workshop called “Put a #hashtag on it” Sunday, March 26, that will help brides create a hashtag for their wedding, along with other information and giveaways. The event starts at 11 a.m. at the Bitwise South Stadium and is free, but tickets are available online.