Pop star Lady Gaga and Starbucks are teaming up to promote a line of colorful drinks.
Buy any of these colorful specialty drinks from Tuesday through next Monday during the “Cups of Kindness” campaign, and a portion of the purchase will go toward Gaga’s “Born This Way” foundation.
The promotional drinks consists of two famous Starbucks pink drinks, as well as two new ones:
▪ Pink Drink.
▪ Ombre Pink Drink.
▪ The new Violet Drink that blends blackberries and tart hibiscus, with coconut milk and ice.
▪ And the Matcha Lemonade that combines matcha team with traditional lemonade, which is one of Gaga’s favorites that she “instantly feel in love with.”
With every purchase of a “Cups of Kindness” drink, 25 cents will go to the “Born This Way” Foundation, which supports youth wellness and empowerment.
$250,000 Starbucks minimum contribution to Lady Gaga’s foundation
Starbucks is contributing a minimum of $250,000 to Lady Gaga’s foundation.
The coffee company has been known to promote social issues in previous years, including a controversial “Race Together” campaign in 2015.