The son of the Dutch Bros. founder will speak in Fresno at noon Tuesday, Oct. 4, with free coffee for the the first 50 people.
Brant Boersma is also the company’s vice president of culture (an uncommon title for sure, but not surprising for a coffee joint that blasts loud music and has ultra-caffeinated employees).
Boersma will speak about “The Dutch Bros. Story: People Over Profits.” Or, as the emailed information says about the event, “spreading the Dutch Luv.”
Dutch Bros. has four locations in Fresno, with the one at Bullard and West avenues preparing to move across the street to a larger location.
The event is free and part of the Fresno City College Speakers Forum. The event starts at noon Tuesday at the Old Administration Building Auditorium at Fresno City College.