Going to the movies these days can be expensive. During some days and times, watching just one film can run you more than $12.
There’s a company out there that can help you see a lot of movies for a very low price.
MoviePass offers people a chance to see one film per day at most theaters for $9.95 per month.
The subscription service, which debuted in 2011, is now being run by Mitch Lowe, a co-founder of Netflix and former executive with Redbox. MoviePass, which started at $30 per month, is accepted at more than 90 percent of theaters in the United States. However, its popularity never reached levels seen by Lowe’s former companies.
Never miss a local story.
He hopes lowering the price of the service, accessible through a smartphone app or a card, will change the fortunes of both MoviePass and theaters.
“If I’ve learned anything at Netflix and Redbox, being first to market really matters,” Lowe said in a statement, according to a Variety report. “MoviePass’ patented technology will allow millions of consumers to go to the movies more than ever and is proven to substantially increase attendance for the theaters. This is great news for all – exhibitors, studios and consumers.”
There are restrictions. According to Bloomberg, the service is only available at theaters where debit cards are accepted.
Some other conditions:
▪ IMAX and 3-D screens are not included.
▪ Only one viewing of a film is allowed.
▪ Depending on the plan, there’s a limit on the number of films that can be seen each month.