On the surface, it might look like a weird place to launch the latest movie trailer for “Star Wars: Episode VII: The Force Awakens.” It showed up Monday during the halftime of “Monday Night Football” on ESPN.
It not only aired, but the trailer got an introduction from announcer Mike Tirico.
It makes more sense if you remember ESPN is owned by Disney, the company behind the upcoming “Star Wars” movie. That means they can uses ESPN or any of their other network and cable channels they own to promote the movie.
Here’s what was shown. It offers a few more clues about what will be seen in the feature film.