Sports is out and hip hop is in at KJZN (FM 105.5).
The local radio station that had been billed as “Fresno’s Sports Station”changed formats at 6 a.m. Thursday, March 5. That’s when 105.5 will become the Valley’s only all classic hip hop radio station .
This change comes just weeks after the Federal Communications Commission approved a deal to allow One Putt Broadcasting — owners of the local radio stations Jewel FM, 940 ESPN, KYNO and 790 ESPN2 — to add three more stations to its group: 95.7 The Fox, New Rock 104.1 and The Game 105.5. One Putt Broadcasting took over daily operations of the three FM stations in November, but the deal wasn’t final until the FCC ruling.
One Putt partner John Ostlund says the hip-hop format has been making industry headlines nearly every week over the past nine months. The music is primarily from the ’80s and ’90s and the music library includes approximately 600 classic hits featuring Jay-Z, Tupac, Outkast, Dr. Dre, LL Cool J, Beastie Boys and others. Every hour will include 13-14 songs.
Ostlund adds 105.5 will be different than a lot of other stations playing hip hop. He says contemporary hip hop often features inappropriate lyrics and topics about violence and drug use. The lyrics in classic hip hop tend to be more social commentary. The target audience is adults 30-40 year olds.
Two weeks after the launch, on-air personalities will be added. Ostlund didn’t say who would be on the air or what the station will be called. The original idea was to call it BLING 105.5, but station management has decided to take more time to find the right name.
To mark the launch, the station will announce a free concert by classic hip-hop artist KRS-One, who is known for the “Stop the Violence Movement” he began in the recording industry.