K-JOI, the listener-sponsored radio station that launched Feb. 19, can be heard at 104.3 FM on TV for those who watch TV via an antenna at KHSC (Channel 16.1). It’s also online at kjoi.org.
This is a first time in local broadcasting where a low power FM station is being carried on a local digital TV channel. The Biola-based radio station is simulcasting its “All Time Favorites” format through an agreement with Cocola Broadcasting. Along with the music, the TV and online offerings provide more information about the artists.
Fresno broadcaster Jim Zahn is behind the new station. The purpose of K-JOI is to provide a musical selection that brings back memories. Artists who will be featured include Frank Sinatra, Barbra Streisand, Johnny Mathis, Neil Diamond and Andy Williams.
The format is similar to what KJWL (FM 99.3) was playing a decade ago.
Zahn, a San Joaquin Memorial High School grad, returned to Fresno after working with Pacific Bell in San Francisco to work with his longtime friend and grammar school mate Gary Cocola.
The pair started local, full-powered television station KMSG (Channel 59.1) in 1985. Since then, Zahn has worked with Cocola adding several networks to the Fresno TV market, starting with the Home Shopping Network and The Box. Now, they are working together on the unique TV/radio operation. KJOI’s over-the-air range is 12-miles from its tower in Biola.