One of the most memorable commercials during this year’s Oscars telecast was 7-year-old Emily, who was born blind, talking about what she “sees” when she watches her favorite movie, “The Wizard of Oz.”
Emily — and others who are visually impaired — can now get a broader experience watching TV through a new offering from Comcast. The cable provider is partnering with organizations dedicated to serving people with visual disabilities to bring the company’s new voice guidance technology to more people.
The “talking guide” is a feature on the X1 platform that reads aloud selections like program titles, network names and time slots as well as DVR and On Demand settings. Visually impaired subscribers can now find programming on their own.
The service launched in December.
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“We want to create opportunities for people who love film and television, but who might not have the opportunity to experience it to its fullest,” says Comcast‘s Vice President of Audience Tom Wlodkowski.
The new service will open doors to entire communities of individuals who are blind or sight impaired, says Patricia C. Johnson, president and chief executive officer of Associated Services for the Blind and Visually Impaired.
It is also suggested for anyone with reading disabilities or English is a second language to help make navigating through the cable lineup easier.