If you’re just now figuring out the brilliance of Adult Swim’s “Rick and Morty,” you’re playing catch up.
The show, which is two seasons deep, is arguably the best/weirdest/most brilliant and/or “perfect show for our nihilistic age.” It also has a smart marketing department that understands (and teases the heck out of) the cartoon’s cult following. Which explains the “Don’t Even Trip Road Trip,” a 40-city pop-up shop road tour, which was announced in May and includes a stop in Fresno.
That stop will happen from 2-5 p.m. July 16, according to Tioga-Sequoia, which is hosting the event at its downtown beer garden. Judging from pictures of past stops, there might have a bit of a line. But also some choice merchandise, including this Gwendolyn pool float. There are limited quantities available and it’s first-come-first served so fans will want to plan accordingly.
The tour comes just in time to help prepare for that finally announced third-season premiere, 11:30 p.m. ET, July 30 on Adult Swim.