KKDJ is back on the air after a 30-year absence.
The FM station that once ruled the Fresno airwaves with its mix of rock ’n’ roll and ground-breaking disc jockeys started rebroadcasting this week.
You can find KKDJ on two FM frequencies, 99.7 and 94.7. Staying true to its roots, the station is playing rock along with blues and soul. For now, it will feature a mix of syndicated shows, including Nights with Alice Cooper, along with local on-air talent.
The station’s new owner Chris White relaunched the station after talking with friend and mentor Gary Cocola of Cocola Broadcasting. Both were huge fans of the station.
Cocola acquired the KKDJ call letters after the station closed in the mid-1980s and used them for a television station in Santa Maria. With his many years of experience in radio and retail, White was confident Fresno listeners would welcome back the once top-rated station.
A well-attended KKDJ reunion last month convinced him he did the right thing.
On Tuesday, the first day it began rebroadcasting, the station received 378 phone calls.
“The reaction has been very positive,” White said. “People are really excited about KKDJ coming back on the air.”