Newspaper Web sites are the dominant local Web site

Eighty-three percent of visitors to newspaper Web sites say those sites are the best resources for local news, things to do and shopping information.

Online newspapers attract more visitors than any other local media site in 93 percent of top U.S. markets.

Newspaper Web site users are desirable customers

Newspaper Web site users spend almost twice as much time online than other Internet users, are more likely to have high-speed connections and more than half go online daily from home.

More than 50 percent of newspaper Web site readers access the Internet five days from work, compared to 24 percent of Internet users generally.

Compared to online audiences in general, newspaper Web sites readers are younger, more affluent and better educated.

Nearly 8 in 10 newspaper Web site readers purchased merchandise in the past six months, compared to about half on general Internet users.

Advertisers are well served by newspaper Web sites

In one study, 65 percent of local and national marketers cited newspaper Web sites as being efficient at meeting marketing goals, more than any other local online choice.

Seventy-five percent of advertisers generally said newspaper Web sites' advertising was as good as or better than other Internet sites.

Print and online newspapers are the two leading sources of local advertising information for newspaper Web site users, beating out TV, radio, shoppers and Yellow Pages.

Seventy-five percent of Internet users also read the newspaper in the past seven days.