Newspapers have a wide reach and high credibility

Newspaper advertising reaches a relatively mass audience in a market with a single exposure.

Newspaper advertising builds business credibility and momentum.

Newspapers are the strongest medium in overall penetration of the adult, upscale market.

Most adults say that newspapers are the medium with the most believable advertising.

People turn to newspapers more than any other medium for local news and advertising information.

Short deadlines allow advertisers to respond quickly to business and competitive changes.

Newspapers meet the needs of advertisers

Newspaper advertising can target specific geographic locations.

Newspapers offer a variety of ad sizes, products and placement to meet advertisers' goals.

Newspaper readers are affluent and educated

High-income-earning adults are more avid newspaper readers.

Newspapers reach the majority of adults daily and Sundays.

People with higher education are more likely to read newspapers.

Seventy-five percent of adults have read a daily newspaper in the past five days.

Well-designed ads capture the reader's attention

Full-page ads are remembered 40 percent more than quarter-page ads.

Four-color ads percent higher than black-and-white ads and 40 percent higher than two-color ads.

Ads with illustrations using three-quarters of total ad space are read 60 percent more than ads with no illustrations.