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| FresnoBee.com is an online publication of The Fresno Bee, Central California's largest
newspaper. Each publication has a distinctive target market. |
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Newspaper Circulation
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Web Site Traffic
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Daily: 162,535
Sunday: 193,048
An average daily issue of The Fresno
Bee reaches more than 410,000 readers in the Fresno/Visalia
DMA, with more than 499,000 readers on Sundays.
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Page views per month: 5,087,650
Unique visits per month: 781,941
Unique visitors per month: 502,971
Newspaper Web Sites reach an expanded audience beyond the conventional DMA.
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Newspaper Reader Profile
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Web Site Visitor Profile
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Diverse, educated, working-class
49.5% men, 50.5% women
32% are under age 35, 37% are 35-54, 31% are over 55
42% have income over $50,000
20% are college graduates, 45% have some college
57% are married
69% own their homes
52% have no children, 34% have one or two children, 14% have three or more children
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Diverse, educated, working-class
50% men, 50% women
43% are under age 35, 47% are age 35-54, 9% are over 55
62% have income over $50,000
51% are college graduates
Average 16 hours per week online
39% read a newspaper Web site every day
70% recently purchased online
Nearly half spent more than $500 online
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Fresno/Visalia DMA
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The Fresno-Visalia DMA covers six counties, with a population of more than 1.8 million.
Anglos are the largest ethnic group, followed by Hispanics, Asians, African-Americans and
Native Americans.
By 2010, it's projected that non-Hispanic whites will no longer be the majority.
Hispanics are forecast to be the majority population in five of the six counties in our DMA.
More U.S. Census data
More
information about Fresno and the Central Valley
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Sources:
The Fresno Bee Circulation: ABC Circulation, 12/29/2003.
The Fresno Bee Readership: Scarborough DMA Report, August 2003 - July 2004.
Fresno/Visalia DMA: U.S. Census Bureau, 2000.
FresnoBee.com & Affiliate Web Sites Traffic: Omniture SiteCatalyst,
January-October 2003.
FresnoBee.com Visitors: Online survey by NAA New Media Federation,
MORI Research, conducted 01/29/02-02/23/02.
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