Fiat of Fresno adding Alfa Romeo line to its lot

The Fresno BeeJuly 7, 2014 

Fiat of Fresno will begin selling Alfa Romeo vehicles this December.

"They've done the research and there's actually a pretty high demand for these types of cars in America right now," said Michael Stafford, sales manager at Fiat of Fresno, on Blackstone Avenue north of Bullard Avenue. "We're hoping to generate some traffic and draw in more customers."

Alfa Romeo's newest model, the 4C, will be the first of the brand offered at Fiat of Fresno. The asking price for the 4C ranges between $53,000 and $64,000.

"It's just a really sleek roadster that has little to no competition in the market right now," Stafford said. "A lot of people really like the design of it."

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