Imagine taking a trolley ride to the downtown core of a classic seaside town and walking toward the pier, where a Ferris wheel awaits. Nearby, children play in a public fountain or use a slide to reach the beach below.
Others climb or pose for photos on huge letters spelling "Pismo Beach."
These are a few ideas contained within a strategic plan for downtown Pismo Beach, which was recently approved by the Pismo Beach City Council.
The strategic plan is both the culmination of several months of community outreach, including multiple workshops and a survey of tourists, and the starting point for change in this key part of Pismo Beach.
The plan will be used as a guide for future improvements downtown -- though the individual concepts, which include turning the pier parking lot into a public plaza, will go through the city's normal planning process before any change would take place.
The ideas offer a glimpse toward the future and a long-term vision that will steer planning efforts, city officials said.
"Looking at this plan, I think we have a very bright future," City Manager Jim Lewis said.
Downtown Pismo Beach includes the area bordered by the intersections of Dolliver Street (Highway 1) and Price Street, Highway 101, Pismo Creek and the ocean.
The strategic plan divides the area into five districts, each with suggested improvements. For example, "Restaurant Row," a name referring to the many cafes, restaurants and wine bars on Price Street, could benefit from more landscaping, trees and small string lights.
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