Small Business Profile: Sunnyside Diner of Fresno

The Fresno BeeJune 13, 2014 

small

Left to right, Lupe and Raul DeAnda in front of their Sunnyside Diner on June 10, 2014.

MARK CROSSE — THE FRESNO BEE Buy Photo

For owner Lupe DeAnda, Sunnyside Diner is an outlet for his passion — cooking.

DeAnda and his brother, Raul, run the business by themselves. They say their parents' hard work inspired them to do the same.

Lupe DeAnda says that after 20 years working in the kitchens at Sunnyside Country Club and San Joaquin Country Club, his favorite part about running the diner is being his own boss.

What is the history of the business?

DeAnda: It's always been my dream to own my own restaurant. … When the recession hit in '09, I lost my job. I took a break and then decided to open up my own restaurant to work for myself with all the experience I had and to serve the community. I liked the location across from Sunnyside High School. I named it Sunnyside Diner to relate with Sunnyside High School.

How would you describe the diner?

We serve a lot of international food. We have seafood, salad. We have burgers, hot dogs, burritos. And then we do breakfast all day. We're open from 6 a.m. to 7 p.m. Monday through Friday. On the weekends we're open 6:30 a.m. to 6:30 p.m.

What is your philosophy on customer service?

I give my customers the best service because I don't want them to be one-time customers. I want them to be customers for life. We try to be friendly and greet them with a smile so they have a good experience.

What have been some of the challenges of opening a diner?

Competing with corporations. The first couple years were hard to keep the business going. It takes time. You have to keep your head up and keep on going. The restaurant business is tough. … The competition in Fresno is tough. You do what you can do.

What have been some of the biggest rewards?

Being your own boss and doing it for yourself, working for yourself and not answering to others. I love what I do. I love to cook. I cook with a passion. Every day I love to come to work.

What sparked your passion for cooking?

Being in the business for so long, cooking for different chefs. All the input I got from the different chefs that I've worked with, I'm able to do it myself now.

What are some of your goals?

Continuing to build business and continuing to build a clientele and be here for many years to come.


Sunnyside Diner

Owner: Lupe DeAnda

Founded: February 2012

Location: 5235 E. Kings Canyon Road, Suite 105, Fresno

Phone: (559) 252-2006

Employees: 2

Annual sales: $50,000

Online: SunnysideDinerFresno on Facebook


How to get your business profiled

The Bee welcomes candidates for Small Business Q&A. To be considered, businesses must:

Be locally owned.

Have been in business for at least a year.

Have fewer than 50 employees.

Provide an annual sales figure and be willing to answer other questions about the business.

Email suggestions to business@fresnobee.com (put "Small business profile" in the subject line).

For more Valley business news, don't miss Word on the Street in Monday Business.

The reporter can be reached at (559) 441-6679 or bvaccari@fresnobee.com.

The Fresno Bee is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service