ValleyPBS CEO hired as a Fresno State vice president

The Fresno BeeMay 15, 2014 

Paula Castadio


The CEO of ValleyPBS has been tapped as a vice president at Fresno State, where she will oversee the university's fundraising, communications and alumni efforts.

Paula Castadio, 47, will begin her new job as vice president for university advancement on Aug. 1. She replaces veteran administrator Peter Smits, who has worked at the university for two decades and will end his duties in late June.

Castadio will be paid $210,000. Her most recent publicly reported salary in 2012 at ValleyPBS was $105,810.

Castadio started at ValleyPBS in 1994 and took over as CEO in 2003. The Fresno State alumna previously worked at Valley Public Radio. She's currently a member of Fresno's Rotary Club and the Fresno Business Council's board of directors. She's also on the PBS national board of directors and was named one of the top 10 business women in Fresno County in 2006.

She wasn't looking for a new job, she said, but noted the opening was a "rare opportunity."

Castadio said she expects to fit right in: she's well-versed in both fundraising and building relationships with the community, both part of her responsibilities while working at ValleyPBS.

"I'm a graduate of Fresno State and it just made sense to pursue the opportunity and see if I would have the chance to represent my alma mater," she said.

University officials announced the hire Thursday, and said Castadio will lead 60 employees and manage several departments including alumni relations and marketing.

"Her passionate commitment to our missions, extensive professional experience in development and communications and intimate knowledge of the Central Valley make her the ideal choice for this key leadership position at this important time," Fresno State President Joseph Castro said in a statement.

Kurt Madden, chairman of the ValleyPBS board of directors, congratulated Castadio.

"After a couple decades at the station she has done an outstanding job and she deserves this opportunity," he said.

The station's executive vice president, Phyllis Brotherton, will fill in as interim CEO as the board searches for Castadio's replacement, Madden said. That search will begin next week.

The reporter can be reached at (559) 441-6412, or @hannahfurfaro on Twitter.

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