Bentley: Fund drive critical for radio station KFSR, ABC30 hires meteorologist and radio ratings

The Fresno BeeMay 6, 2014 

The semi-annual pledge drive always has been important for KFSR (FM 90.7), but the one running the next two weeks is critical.

A major donor — who supplied half of the operating budget of $100,000 for the member-supported noncommercial radio station on the Fresno State campus — opted to shift those funds to other projects.

"That means we really need the support of the listeners to be able to maintain the quality programming that the station has been supplying," says Don Priest, KFSR general manager.

Priest has reason to worry. Before the recession, a pledge drive would generate $50,000 to $60,000. That dropped to as little as $15,000. The financial support from the pledge drives is coming from a small group — only 200 people. Yet, the station broadcasts at 2600 watts and can be heard throughout the Fresno/Clovis metropolitan area, with the potential to reach more than 500,000 San Joaquin Valley residents.

The Spring 2014 Pledge Drive starts with the "World of Music" event at 7 p.m. Friday at Frank's Place, 1432 Fulton St. The evening of international music will include performances by the Brewhouse Polkateers, Celtic Alchemy and Lance Canales & the Flood! Tickets are $10 and can be purchased at or at the door.

Priest says the local radio station always has been on life support. Even if the pledge drive doesn't generate all the needed funds, Priest says no one will pull the plug on KFSR. They'll just try to find a way to stay alive with the bucks they get.

Big win

KNXT (Channel 49.1) General Manager Colin Dougherty picked up a Bronze award at the 35th Annual Telly Awards for the documentary "The Norbertine Sisters of the Mountains — Convent Blessing."

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. This year's awards featured almost 12,000 entries from all 50 states and numerous countries.

More "Love"

Sanger native Karolina Sivas has had second thoughts about ending her online series, "Broken at Love," after two seasons. She has decided to do a third season with Cherish Lee, the daughter of "Dallas" star Charlene Tilton, joining the cast.

"Broken At Love" is the story of college senior Vivienne "Vivie" Taylor (Sivas), who gets to meet her celebrity crush, professional tennis player Holden Gregory.

Sivas changed her mind after winning festival accolades for the series she stars in, writes and directs. She was named the Best Lead Actress in the soap opera category at the International Los Angeles Web Series Festival. Not only did Sivas win the acting honor, she also won for Best Writing. Former "Days of Our Lives" and "Loving" actress Pamela Bowen was named Best Supporting Actress for her work in the series.

"Broken At Love" can be seen at

New hire

Meteorologist Shelby Latino has been hired to take over the weekday morning and midday weather reporting duties at ABC30. Her first day will be May 22. She was hired to replace Doug Collins, who has announced he will retire at the end of May.

Latino, a Mississippi State University grad, previously worked at WCBI in Columbus, Miss., as weekend meteorologist.

In other ABC30 weather news, Kevin Musso takes on the position of action news chief meteorologist.

Another new hire

Taylor Hillman has been hired as the assistant farm news director for AgNet West, where he will report on California's agriculture.

Hillman, a Clovis native, previously worked as a newscast director and assignment editor for CBS47.

AgNet West Radio Network launched in 2012 with the goal of being a local farm radio network that could better interact with the large agricultural community in California.

Along with a website that features news and weather, the network provides program feeds for a dozen radio stations in California. It can be heard on KFIG (AM 940) in Fresno, KYOS (AM 1480) in Merced and KTIP (AM 1450) in Porterville.

Radio ratings

Arbitron's winter ratings for the Fresno market have been released. The listening trends reported by the national organization cover the time period of Jan. 2 to March 26.

Ratings are broken down according to time periods. In the overall category of the average number of people listening to a station during a 15-minute period from 6 a.m. to midnight, B95 is at the top with a 7.5 share. Y101 was second with a 5.5 share.

The full list of local radio ratings for the winter time period are below.

Arbitron winter ratings

1. KBOS-FM 7.5

2. KWYE-FM 5.5

3. KLBN-FM 5.0

4. KSKS-FM 4.9

5. KMJ- AM 4.8

6. KMGV-FM 4.4

6. KSOF-FM 4.4

8. KSEQ-FM 4.2

9. KJFX-FM 4.0

10. KALZ-FM 3.9

11. KLVY-FM 3.2

12. KHGE-FM 2.9

13. KOND-FM 2.6

14. KFBT-FM 2.4

14. KFRR-FM 2.4

14. KHIT-FM 2.4

14. KKBZ-FM 2.4

18. KFSO-FM 2.2

19. KJWL-FM 1.9

19. KRDA-FM 1.9

21. KVPR-FM 1.5

22. KHTN-FM 1.2

22. KLLE-FM 1.2

22. KMJ-FM 1.2

26. KOKO-FM 1.1

26. KYNO-FM 1.1

28. KAAT-FM 0.7

29. KCBL-FM 0.6

29. KFSR-FM 0.6

29. KJUG-FM 0.6

32. KBIF-FM 0.5

32. KFCF-FM 0.5

32. KFIG-FM 0.5

32. KUBB-FM 0.5

36. KCIV-FM 0.4

36. KQKL- FM 0.4

36. KUFW-FM 0.4

36. KVPW-FM 0.4

40. KABX-FM 0.3

40. KDKL-FM 0.3

40. KDUV-FM 0.3

40. KEYQ-AM 0.3

40. KGST-AM 0.3

40. KMAK-FM 0.3

40. KNBR-AM 0.3

40. KQLB-FM 0.3

48. KCHJ-AM 0.2

48. KFNO-FM 0.2

48. KQEQ-FM 0.2

51. KAMB-FM 0.1

51. KARM-FM 0.1

51. KBHH-FM 0.1

51. KIOO-FM 0.1

51. KJZN-FM 0.1

51. KMPO-FM 0.1

51. KYAF-FM 0.1



TV and movie critic Rick Bentley can be reached at (559) 441-6355, or @RickBentley1 on Twitter. Read his blog at

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