The American Cancer Society's California Division and Western Growers announced a first-time collaboration Thursday to raise awareness about cancer prevention tied to healthy eating choices.
Western Growers has committed $100,000 over two years in support of American Cancer Society programs, services, advocacy and cancer research efforts.
American Cancer Society guidelines on diet, nutrition and cancer prevention emphasize maintaining a healthy weight, staying physically active and eating healthy foods such as fruits, vegetables and whole grains.
The guidelines also suggest limiting red meats and other high fat foods.
In 2014, more than 171,000 Californians will be diagnosed with cancer and nearly 58,000 will die from it.
Helping Californians of all ages achieve healthy eating habits is critical to reducing the rate of new cancer cases.
The American Cancer Society and Western Growers will collaborate on a variety of projects over the next two years to provide the public with early cancer detection and prevention information, as well as opportunities to participate in educational community events that raise awareness and funds to fight cancer.
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