Tomato growers meeting Tuesday in Modesto heard two tidbits from market research: Moms still plan most family meals, and they love to use Facebook.
The 67th annual meeting of the California Tomato Growers Association featured details of a new campaign to promote consumption via social media.
The group, which deals with cannery-bound tomatoes rather than the fresh market, is taking part in a three-year effort using media reached by consumers on computers and other devices. It could be videos on YouTube, recipes shared on Pinterest, or photos of tomato-based dishes posted to Instagram.
"Social media is very, very contagious, and it's free to use,"said Frank Murchison, a "value solutions"associate with Google, which is helping with the campaign.
The meeting at the DoubleTree Hotel in Modesto also touched on the drought, which could cut into the tomato supply for canneries that employ several thousand people in and near Stanislaus County in summer.
The Modesto Bee has the full story.