The Clovis Rodeo will celebrate its 100th year with a pair of concerts from two of country music's up-and-coming stars — "American Idol" winner Scotty McCreery and Nashville singer Tyler Farr.
The concerts are sponsored by KISS Country and immediately follow Thursday and Friday night's rodeo performances on April 24-25.
The choices pay homage to country music's past, present and future.
Farr's work is heavy with contemporary influences. His debut album, "Redneck Crazy," hit No. 2 on the Billboard's country chart in September and ranges stylistically from power ballads (Farr has years of classical training) to edgy numbers such as "Chicks, Trucks and Beer," a collaboration with country rapper Colt Ford.
McCreery has a deep bass voice that lends itself to more traditional country music. While he has his foot in the contemporary county scene, "we keep the traditional nuances in the music," he says.
The 20-year-old singer has been busy since he won American Idol in 2011. He's released three albums, including his platinum-selling debut. He's won both the American Country Music and the Academy of Country Music awards for best new artist (in 2011 and 2012, respectively).
Still, the rodeo is the kind of venue he can use to establish himself as a country artist and not just a TV star. More than that, "They're fun to do," he says.
It's a break from the typical tour schedule, where you show up in a town, play a set, then get back on the bus and head to the next stop. With these kinds of gigs, you get to hang out and mingle with the fans, McCreery says. "So we're enjoying ourselves."
Tickets are $20-$30 and are on sale now at www.clovisrodeo.com.
Tickets will be available via phone at the Clovis Rodeo box office starting March 3 and on-site March 5.
A full calendar of rodeo activities celebrating the Clovis Rodeo's Centennial can be found by visiting www.clovisrodeo.com.
This reporter can be reached at (559) 441-6479, email@example.com or @joshuatehee on Instagram and Twitter. Read his blog at Fresnobeehive.com