Amy Querin has spent too many New Year's Eves bouncing from spot to spot trying to find the perfect place to end the night. It's a party hodgepodge, says Querin, the artistic director for the Fresno Dance Collective.
"You just never knew whose party was best."
So her pitch for the End is the Beginning, the New Year's Eve dance party hosted by the Fresno Dance Collective (NOCO) and the guys behind the Catacomb Party is simple: "We want this to be the thing you do."
The party — which kicks off at 8 p.m. at the Banker's Ballroom in the Pacific Southwest Building (1060 Fulton Mall in downtown Fresno) — combines what each group does best.
The Catacomb Party crew has lined up a three-hour DJ set from popular EDM artist Collecto, who will be sans robot suit and teaming up with Timmy Blue. There will also be a live performance from Los Angeles chillwave band Mansions on the Moon.
They also brought in Channelle Weibe to create a special art installation.
Nicole Giordano from Y101 and MyIndie Nation will serve as the party's host and lead the midnight countdown.
For its part, the dance collective will have three crews doing flash-mob scenes, along with special aerial performances throughout the night.
There will be a full bar with local craft beer and cocktails, and VIP seating (bottle service, mezzanine and catering), for those looking for a deluxe experience. There will be coffee (from Cafe Corazon) for designated drivers.
The group has also arranged for special rates at Peeve's Public House (for a pre-party dinner) and rooms at the Holiday Inn.
Club One Casino also has its annual hangover brunch New Year's morning, Querin says.
So, this party is looking to be the entire NYE package, Querin says — a one-stop downtown party.
It's an end-of-the-year equivalent to this summer's Catacomb Party, says organizer Mathr de León. As a promoter, New Year's Eve is a high holy day and he's wanted to do an event like this for a while. "But the end of the year is the hardest time to get all your resources together," he says.
The partnership with Fresno Dance Collective was perfect timing.
It's a shift in philosophy for the dance group, which is not in the habit of event planning. They're taking the event as an opportunity to explore new ways for dance to be consumed, while reaching an audience outside their traditional fan base. "So, we're not reinventing the wheel," Querin says. "We're doing the best of what we've done all year long."
Both organizations hope the party will the beginning of a new cultural awakening in downtown, and a final end to the stigma that there's nothing worth doing in Fresno.
It's why they chose to call the event End is the Beginning.
"There's no more excuses," de León says. "End your night with us. It's only the beginning."
If you go
End is the Beginning, a New Year's Eve dance party, 8 p.m. in the Banker's Ballroom of the Pacific Southwest Building, 1060 Fulton Mall in Fresno. Tickets are $20-$25 or $75-$100 for VIP service. Details: www.endisbeginning.com
This reporter can be reached at (559) 441-6479, email@example.com or @joshuatehee on Twitter and Instagram. Read his blog at fresnobeehive.com.