They'll give away the Heisman Trophy on Saturday in New York, and Derek Carr won't be there dressed to the nines.
Instead, Carr will be modeling No. 4 in a red practice jersey as Fresno State builds toward next Saturday's Las Vegas Bowl against USC.
But that's all right. Because there's a much more significant football-related ceremony in New York in May.
Perhaps you've heard of it: the NFL draft.
Carr might've gotten stiff-armed by Heisman voters, but the massive bear hug from NFL Commissioner Roger Goodell is coming.
And Goodell's warm embrace should come with a four-year contract worth in the neighborhood of $20 million.
Sure beats the heck out of a hunk of bronze.
If only your 401(k) soared like Carr's draft stock.
Heading into his senior season, Carr was viewed as a third-round pick by most draft pundits. (I hate to use the word "expert," because many aren't worthy of that designation.)
Today, he's widely projected as a top-10 pick. And perhaps that's setting a low bar.
This week, NFL Network insider Ian Rapoport tweeted a snippet of a conversation he had with an NFL general manager who believed Carr could go No. 1.
"No quarterback is rising faster," the GM said. "He'll blow up at the combine."
Number one overall? Nobody from Fresno State gets drafted that high.
David Carr, Derek's older brother, went No. 1 overall to the Houston Texans in 2002.
A quick check of the NFL standings shows the Texans, at 2-11, in line for the No. 1 pick in 2014.
Gulp. Is there any way Houston purchases a second Carr?
Before pondering that one, let's examine Derek Carr's upward trajectory among this year's quarterback class.
Carr led the nation in passing yards (4,866) and touchdowns (48), but NFL scouts and GMs don't care about that stuff. (They do look at his 70.1% completion rate.) No-huddle spread offenses like the one the Bulldogs and so many college teams run water down those statistical superlatives.
NFL types also take into account Carr isn't playing against the highest level of competition.
But you can tell a lot about a quarterback by watching film. His throwing motion and arm slot. His footwork. How long he takes to get rid of the football. His pocket presence. His passing accuracy. How he interacts with teammates -- and opponents. His decision-making.
The Carr that NFL people and draft pundits are seeing on film now is a much improved model over the one they saw last year. When the Bulldogs quarterback played through a sports hernia, and didn't tell anyone.
Evaluators who watched Carr's junior season dinged him for sloppy footwork, throwing off his back foot and shrinking against the rush. After watching him as a senior, they're wowed by his arm strength, ability to fit the ball into tight spaces, confident leadership, and body language.
If NFL decision-makers like what they're seeing now, just wait until they get to interview Carr and observe him close up at the Senior Bowl and NFL scouting combine.
That's where the 22-year-old will really shine. As the Bulldogs, their fans and media covering the team already know.
"They're going to see the talent on tape," Fresno State coach Tim DeRuyter said. "But when they sit down with him and ask themselves if he's a guy you want to be the face of their franchise, every one of them is going to be screaming, 'Absolutely yes!' "
Market forces are also at play.
In September, when being evaluated off his junior year, Carr wasn't near the head of the class.
He was consistently rated behind Teddy Bridgewater, Marcus Mariota, Johnny Manziel, Aaron Murray, Brett Hundley, AJ McCarron and Zach Mettenberger. In some places, even David Fales.
Carr leapfrogged a few based on performance. Others opted not to declare (Mariota) or haven't yet decided (Hundley). Some got injured (Mettenberger, Murray). At least one has skill sets and character traits that might make some teams uneasy (Manziel).
So the supply has dwindled. While demand holds steady.
On NFL.com, longtime Cowboys personnel chief Gil Brandt identified 13 NFL teams who could take a quarterback, including seven in the "must have" category.
Teams with terrible quarterback play tend to be lousy. That's why you see so many mock drafts projecting Carr to be drafted by the Browns, Raiders, Jaguars and Vikings -- somewhere in the top 10.
True to form, Carr isn't getting caught up in his own hype.
"I don't ever go look that stuff up," he said. "Friends will send me pictures and links to mock drafts, but I can't worry about those things because I have an obligation to my team.
"But, yeah, I have heard that stuff, and so far it sounds good."
Now comes a CBS Sports.com report that Bridgewater, the consensus top-rated quarterback, is "contemplating" returning to Louisville for his senior year.
Meaning Carr's ascent might be even more open.
Again, who currently holds the NFL's worst record?
Oh, yeah. Houston. The same franchise that drafted David Carr No. 1 overall and turned him into a human piñata before letting him become a scapegoat.
The Texans might not want to revisit that part of their history. Their fans might not, either. Perhaps even the Carr family. Even though everybody wants to be the No. 1 pick, Derek Carr more than most.
That's a question that will get kicked around over the next several months.
So even though Carr won't be at the Heisman ceremony, he'll be in New York on the big stage before too long. Getting the recognition he deserves.
The columnist can be reached at (559) 441-6218, email@example.com or @MarekTheBee on Twitter.