Retail Therapy: Sole 2 Soul opens store in River Park

The Fresno BeeNovember 23, 2013 

Attention runners and other healthy people: Sole 2 Soul has opened its fourth store in the Valley, this one at River Park.

The store carries running shoes and sneakers that are popular with non-runners, too, along with athletic clothing and accessories such as energy gels. It's sandwiched between Yogurtland and the IMAX theater.

Running shoes are the main business here, and the store carries all the major brands, including Brooks, Asics and Newton.

Sole 2 Soul uses video analysis to determine which type of shoe runners need. Customers' feet and calves are filmed while running on a treadmill. Slowing the video down helps the staff figure out if the customer needs a shoe with a little extra stabilizing or support.

Sole 2 Soul also sells plenty of shoes to walkers, nurses and others whose podiatrists recommend a sneaker with extra cushioning, says general manager Amanda Hofer.

Most of these are $100-plus running shoes that come in all the bright colors that are popular these days, such as orange paired with yellow, and a purple and pink shoe. You also can find all sorts of athletic clothing here, including leggings and running pants and sweat-wicking tops.

Sales of sports bras are a big part of Sole 2 Soul's business, too. The store carries a wide selection of sports bras in all cup sizes, including a size 50 E.

You may have heard of Sole 2 Soul before. That's because the company, which opened its first store in Visalia, has steadily expanded, opening a store in Fig Garden Village in 2011, followed by one in Bakersfield.

The stores are doing "exceptionally well," Hofer says. They frequently host 5-kilometer races that start and end at the stores, as well as other events.

Details: Sole2SoulSports.com.

4 Sisters Thrift

Thrift shop and animal rescue fundraiser 4 Sisters Thrift has moved to a permanent home in Old Town Clovis.

The store has signed a five-year lease at 756 Pollasky Ave., kitty-corner from the Bank of America.

Part of the store features vintage and collectibles and the other part is "straight up thrift store," says Kim Lashbrook, who is part of two sets of sisters who run the store.

It carries furniture, such as china hutches and buffets, collectible glassware and other home goods, lots of cast-iron skillets and clothing.

"I've got a toboggan right now and an old truck horn," Lashbrook says, along with "great vintage desks."

A portion of the store's profit goes to the Animal Rescue of Fresno, a no-kill shelter that Lashbrook describes as a "happy dog shelter" where the animals are walked and trained.

Details: 4sistersthrift.com, on Facebook or at (559) 324-1059.

 

The columnist can be reached at (559) 441-6431, bclough@fresnobee.com or @BethanyClough on Twitter. Read her blog on fresnobeehive.com.

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