Slavic Tsytsyn has been involved in the fitness equipment business for more than 10 years. And one thing he has learned over the years is that customers want to know how the equipment will look in their homes.
So Tsytsyn gave the customer what they wanted with his new business: Athlete Fitness Equipment. The store, at 6751 N. Blackstone Ave. 105A in Fresno, displays exercise equipment in eight showrooms, much like a furniture store.
"When you see exercise equipment at a store they are always lined up next to each other and you really have no idea what it might look like in a room," Tsytsyn said. "We want to make it easier to chose the right equipment for peoples' homes."
Athlete Fitness Equipment sells the latest in home fitness equipment from three major makers: Precor, Technogym and Hoist. Tsytsyn also sells equipment for children.
To view some of the store's equipment visit their Facebook page at: www.facebook.com/Athletefitnessequipment.
Fresno-based travel company Chamber Discoveries has been acquired by Adelman Travel, a Milwaukee travel agency, the companies announced Nov. 5.
Chamber has organized international tours for members of American chambers of commerce for more than 25 years.
It specializes in trips to Australia and New Zealand, Eastern Europe, Italy, Greece and Ireland.
The acquisition will help the Fresno business expand its services through Adelman's nationwide network of offices.
"Adding the strength and reputation of Adelman Travel to our experience in this market will allow us to develop and significantly expand the services we can offer," said Craig Howard, president and chief executive officer.
Adelman, which has 20 full-service travel centers and five regional reservation centers, said the deal will provide support to its current Midwest offices and allow it to grow.
Wax on, wax off
A European Wax Center opened earlier this month in The Shops at River Park.
The franchise does only waxing for women and men, from eyebrows to toes.
It's a second location for owner Kathy Franklin, who also owns one in Castro Valley.
She says the process is different than waxing at other businesses, and uses the company's natural beeswax.
"The removal is much more efficient," she says. "It's designed to shrink wrap around the hair and not stick to your skin, not painful like traditional wax."
The European Wax Center is behind Macy's, across from Planet Hair.
Details: www.Waxcenter.com or (559) 438-9700.
Robert Rodriguez, BoNhia Lee and Bethany Clough contributed to Word on the Street. It was compiled by Clough. The reporter can be reached at (559) 441-6431, email@example.com or @BethanyClough on Twitter.