Peeve's Public House and Local Market reached its Kickstarter fundraising goal, meaning the business will receive more than $18,000 to open the city's first local-only food market.
The Kickstarter.com campaign required that the public pledge enough money to meet the $18,500 goal or the business would not get any of the money pledged through the site. Peeve's reached its goal around lunchtime Friday.
Peeve's, at 1243 Fulton Mall, is a bar serving local food owned by former city official Craig Scharton. He plans to open the market in a former jewelry store connected to the pub. It is designed to be a showcase for the Fresno area's food and give a boost to fledgling food-based businesses. At least 40 people have expressed interest in selling their products there, with the food ranging from "Just Got Laid" local eggs to the pickled cabbage side dish kimchi.
Work on the store is scheduled to start Monday. The money pays for a cooler and freezer, shelves and general renovations.
The business has enjoyed widespread support from its followers. A taco night fundraiser Tuesday helped raise money and awareness of the campaign.
Peeve's had until Saturday to reach its goal and as of Friday morning was still about $2,000 short.
"It's pretty typical of Kickstarter that the last 48 hours are pretty exciting and people realize you're pretty close and they want to participate," said manager Michelle Wong.
Any money contributed after the goal is met goes to the business, and would pay for supplies like paint and decor, she said.
"It's incredibly exciting to have so many people interested," Wong said. "It's not just for us. It's for the community."