It wasn't long after the $213 million Powerball winner was identified as being from the Fresno area that the phone began ringing in Vikram Vohra's store in east-central Fresno.
While the big winner has not been identified, the callers -- superstitious about where they buy their tickets -- wasted no time trying to improve their odds to become the next big winner.
"They were calling from the other side of town," Vohra said. "My employee was telling me he got a few calls asking exactly where we were."
Vohra said he gave directions to someone who lives near Clovis North High School in north Fresno, a 20-minute ride from the Fast 'N Easy store at Shields and Armstrong avenues.
The store has risen to No. 1 in lottery ticket sales among the 21 stores co-owned by Vohra and his brother, Vinny.
Along with Powerball tickets for a $40 million jackpot, Mega Millions tickets are selling well, too, because of a $65 million jackpot Friday night.
Vohra himself calls the Shields Avenue outlet his "lucky store" because of previous winning tickets in four- and five-figure amounts.
Customer Michelle Walker believes it.
She walked out with Powerball, Super Lotto Plus and Mega Millions tickets Friday afternoon.
She has seen the show about the lottery changing people's lives and said there are usually stores that sell multiple winning tickets.
"Everybody has their own way," she said.
There may be something to the idea about repeat winning stores.
A store that sold a $1 million winning ticket from Wednesday's Powerball had sold one of two winning tickets in a $198 million Powerball jackpot earlier this year, the Newark Star-Ledger newspaper reported this week.
On Friday, customers returned to the Fresno store they felt was lucky or took a little diversion on their way home.
Worth O'Neal, a regular player at Vohra's store, said he had bought his tickets -- one for each jackpot game -- at a supermarket this week because he wasn't making a usual purchase of ice at the Fast 'N Easy.
"This is the first time in how long I didn't buy a ticket from you guys?" he asked manager Lali Dhaliwal.
But he didn't walk away angry -- he scored $11 in winnings.
Heidi King said her husband knows she buys her tickets at the Fast 'N Easy store most of the time, but earlier this week made her purchase at a store near Fresno City College.
"My husband kept calling me and saying, 'Are you sure?' " she said.
Jose Gutierrez, who lives in southeast Fresno, went to the Clovis Department of Motor Vehicles office to get his driver's license renewed before heading to the Fast 'N Easy.
"Since I was over here, I told my wife, 'Let's go to that store,' " he said, a Powerball ticket hanging from his hand.
Inside the store, Dhaliwal gets the oft-asked question about the winner from nearly every customer.
He says he doesn't know who it is, but he has his suspicions about the person who holds the winning ticket.
Dhaliwal was working the counter when the ticket was sold and has narrowed it down to a handful of customers who came inside a couple hours before the numbers were announced.
He profiled all five as men over 50 who live in the new neighborhoods that have sprouted up around the 3-year-old store.
"Whoever it was, they are a regular customer," he said.
The reporter can be reached at (559) 441-6166, email@example.com or @beebenjamin on Twitter.