Retail Therapy: Inside Kirkland's new store in Clovis

The Fresno BeeSeptember 21, 2013 

Home decor store Kirkland's celebrated the grand opening of its first Clovis store last weekend.

The store isn't new to the area. Fresno has had a Kirkland's on Blackstone Avenue in the same center as Barnes & Noble for about three years. There's one in Visalia, too.

But I've discovered some people are still unfamiliar with the store, so I wanted to explore it a little.

The Clovis Kirkland's is in the new Clovis Crossing Regional Shopping Center at Herndon and Clovis avenues, next to Maurice's.

It has nothing to do with Costco.

People come into the store every day asking that question, says the manager, referring to Costco's Kirkland Signature brand. But the name is just coincidence.

Kirkland is a home decor store named after its founder, Carl Kirkland. Kirkland Signature is named after the city where Costco had its headquarters at the time. (The Kirkland store came first, by the way. It was started in 1966, more than two decades before Costco.) Kirkland's has about 320 stores, concentrated mostly in the South.

But more importantly, what can you buy at Kirkland's?

Lots of home decor and anything you can hang on the wall.

There are framed prints and metal scroll art you'd hang in the living room, lamps with peacocks as the base, owl cookie jars, throw pillows and chairs. The first wave of Christmas items is on display.

Large mirrors — prices of which can vary wildly — are good deals here. A 24-inch-by-36-inch metal framed mirror goes for $29.99.

Kirkland's is similar to a HomeGoods — including its affordable pricing — but is much smaller. Kirkland's has a limited selection of furniture. And Kirkland's style is probably a smidge more mature, its colors more subdued than the bold colors at HomeGoods.

And here's the odd thing: In both Fresno and Clovis, Kirkland's and HomeGoods are just a few doors down from each other. Retailers often don't like having competition in the same center.

But, says Kirkland's store manager Chris Burke, the store actually welcomes the competition. Can't find what you want at HomeGoods? Come on over to Kirkland's and vice versa, he says.

 

The columnist can be reached at (559) 441-6431, bclough@fresnobee.com or @BethanyClough on Twitter. Read her blog on fresnobeehive.com.

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