A scam artist is preying on Madera County business owners claiming to be an advertising representative with the The Visitor's Guide, Sheriff John Anderson said on Tuesday.
The Visitor's Guide is an annual countywide publication produced by the Sierra Star, a sister publication to The Bee.
The scam artist is calling and asking business owners for financial information to renew ads and even offered incentives of "very low rates" if the merchants paid immediately, Anderson said.
The newspaper said on Monday that the caller is posing as a false employee and that the only sales reps at the Star, Claudia Zimmerly and J. Doss, are handling the ad sales for the guide.
Anyone who wishes to appear in the 2014 issue can call (559) 683-4464.
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