Put away those black sweaters. Spring is here and it's time to turn to tie-dye, zig-zag stripes, happy colors and other spring trends.
"There's sunshine and bright colors in our future," said Jenny Blum, co-owner of She She boutique. "It's my favorite time of year to buy for. It makes your store so colorful."
Spring merchandise has been in some stores since January. Others have it trickling in. Now that it's warming up, people can actually wear the light spring clothing they've already bought -- or buy more.
Locally owned She She, which Blum co-owns with Ami Dillon in the RiverView shopping center at Friant and Fort Washington roads, is stocked with tie-dye maxi dresses. But this is not the tie-dye of the 1960s. Instead, the dresses use soft, spring colors such as yellow, peach and pink in a modern, flowy dress. The Sky brand dresses start at $150.
Chevron patterns -- the zig-zag stripes -- are also popular at stores this spring.
A dress at Ooh La La boutique has thick, chunky stripes in bold yellow, red, navy and other colors. Ooh La La has three stores in the area -- at River Park, Bullard and West avenues and Willow and Olive in Clovis -- and is getting ready to open the discount Ooh La La Rack in April at River Park.
The chevron prints are showing up on all sorts of clothing, often in colors that are bolder than traditional spring colors. She She sells a tank top and a dress in a skinny black and white chevron pattern.
And what would spring fashions be without soft spring colors? Lavender, coral and mint are popular this year, even a little bright orange.
"It seems like every spring it's the same kind of colors [but] they put a twist on it," says Ooh La La founder Janet Danielian.
Mint is particularly popular this year, with She She selling mint green jeans with a coating that gives a metallic sheen, and flowy mint tank tops at Ooh La La.
The reporter can be reached at (559) 441-6431, bclough@fresnobee.com or @BethanyClough on Twitter.