Years ago, on the legal beat at The Miami Herald, I often collaborated with other reporters and editors in the newsroom who weighed in on my story ideas and worked side by side to move a project in a bigger, better direction. Now that I work at home, I miss the back-and-forth banter than can lead to ramped-up creativity, and I can understand why companies are taking strong measures to step up collaboration.
Today, the buzz word in business is collaboration, the 21st century driver of innovation and the inspiration behind corporate decision making. The focus on collaboration has led Burger King to take down the walls between its cubicles. It triggered Yahoo's recent decision to bring remote workers back to the office. And in October, Apple even attributed executive management changes to a need to encourage more collaboration between the company's hardware, software and services teams.
This intensified push for face-to-face interaction and information sharing comes at a time when workers are pushing for flexibility, begging the question: Can a collaborative culture be created without impeding work/life balance?
In a bold move, Yahoo argued in a memo banning remote working that collaboration happens when people are working side-by-side. "Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people and impromptu team meetings. Speed and quality are often sacrificed when we work from home. We need to be one Yahoo! and that starts with physically being together."
The backlash was swift and angry. Telecommuting and work/life advocates worried aloud that CEO Marissa Mayer was attempting to reverse flexible workplace advances. Outspoken CEO Richard Branson called her decision "a backwards step in an age when remote working is easier and more effective than ever."


