Question: Could you give me some advice on how to start a business?
Answer: You want to start your own business, but you don't know where to start? We are happy to help you get started on the right track. Getting a new business up and running requires certain management skills and personality traits. If your career goal is to be your own boss, consider the following:
Have a solid idea. Many people who want their own business don't have an idea, just the desire to be an entrepreneur.
Develop a business plan. A successful business plan is realistic, factual and objective, presenting your goals in measurable and attainable terms. It will help you focus on critical issues.
--Ask lots of questions and be sure you come up with satisfactory answers. What type of business do you want to own? Who are your principal competitors? What are their strengths and weaknesses? Where will you locate your business? Who are the potential customers for your product or service? How will you market to potential customers?
--Find and consult with qualified professionals -- real estate agents, lawyers, accountants, public relations experts and others -- to help you make the best decisions. Ask other business owners for referrals. Contact the Better Business Bureau to check out any company you are considering using. Even if you have a great deal of experience in the line of work you're considering, don't expect to know all there is about running a business. Good advice may be the difference between success and failure.
--Be prepared to invest some of your own money. However, there are resources out there that can provide some help, such as banks, the Small Business Administration, venture capitalists and private individuals.
--Before applying for financing, carefully prepare a thorough, well-thought-out loan proposal. Write out detailed figures on the capital needed, and be sure to include a salary for yourself and sufficient funds to cover start-up costs. Be wary of any advertisements or loan brokers charging advance fees for the mere promise of a loan. Check the company out with the BBB before doing business.
--Carefully read contracts -- so you know exactly what terms you're agreeing to. When in doubt, consult with an attorney who specializes in small businesses.
--Above all else, choose a business you'll enjoy. Expect to be married to your business for quite some time, so you'll want to be sure you're working in a field you will enjoy in the years to come.
Action Line is written by Joey A. Fernandez, assistant director of business services for the Better Business Bureau serving Central California. Send your consumer concerns, questions and problems to Action Line at the Better Business Bureau, 4201 W. Shaw