The Fresno office of Keller Williams Realty wants to "Paint the Town Red."
Keller Williams real estate agents will hold what they are calling an open house extravaganza from 4 to 6 p.m. on March 30. They will open 30 homes in central and northeast Fresno and Clovis to the public ahead of the normal weekend showings.
All you have to do is follow the red balloons around town.
It's the first event of its kind for the Fresno office, which was inspired by a similar affair held in Reno, Nev., said Joanna Odabashian, team leader at Keller Williams Fresno office.
A recent uptick in buyer activity and open house attendance, and a low supply of houses for sale, had the office rushing to put the event together in two weeks.
The goal is to attract sellers in those neighborhoods to check out the houses for sale, which could persuade them to sell theirs, too, Odabashian said. Of course, the agents also hope to pull in buyers.
Lenders will also be on site to provide buyers with mortgage information.
Odabashian encourages real estate agents from other companies to get out their open house signs and join the Friday event. A list of the homes participating in the event is available at redfresno.com.
Association gets new president
The leadership of the Central Valley Chapter of the Asian Real Estate Association is changing hands.
Mark Chu, broker at Big Realty in Fresno, will be sworn in as the group's new president at an installation dinner tonight at the Fort Washington Country Club. He takes over for broker and real estate agent Kayin Ho, who helped start the association in 2011.
Chu said the Fresno organization, which has about 75 members, will continue to promote homeownership in the Asian community and provide networking opportunities for its members.
New this year are partnerships with local community housing agencies and lenders to find better ways to help and communicate with minority homeowners.
Language is one of the greatest challenges facing Asian homeowners in Fresno, Chu said. It affects their ability to make the right housing decisions for their families. The group hopes to be a place where homeowners can get the correct information, he said.
For more information: areaa.org/centralvalley/ or email email@example.com.
Financial workshop for homeowners
Assembly Member Henry T. Perea, D-Fresno, will host a financial literacy workshop in Fresno on Saturday to help homeowners in foreclosure, give first-time homebuyers tips and help others balance their budgets.
The workshop will be held from 10 a.m. to 2 p.m. at the Downtown Business Hub, 1444 Fulton St.
Homeowners who plan on attending should bring proof of income and a recent mortgage statement.
No reservations are required. For more information, call (559) 445-5532.