Like many a spouse these days, I'm trying to figure out the correct answer to an age-old quandary.
What do I get my wife for Christmas?
If I'm to believe some TV commercials, the way to make Christmas special is to buy her a Lexus.
You've seen these commercials, right? Lexus runs these "December to Remember" commercials every year.
According to said commercial, I need to put a big ol' bow on it, park it in our snowy driveway on Christmas morning and dream up a complicated way to reveal the big surprise.
Because it's not enough to buy your spouse a $60,000 luxury automobile for Christmas; you have to come up with an elaborate way to unveil it.
Geez, Lexus, that's a lot of pressure to put on us.
Not only do I have to buy a Lexus, but I have to learn how to tie a huge bow on it -- I can't even tie ribbon -- and import snow?
Next thing I know, Lexus is going to make us husbands think we need to get Jon Hamm there to hand over the keys or George Clooney to help adjust the mirrors and program the radio.
Now, my good reader, you're probably thinking I'm being a tad absurd here. But I assure you, it is not I who is absurd. It is Lexus and its outrageous commercials. They're almost enough to make me join a "Occupy Lexus Dealership" movement.
For as long as I've seen these oh-my-God-I-got-a-Lexus-for-Christmas commercials, obviously based in Utopiaville, I don't know a single real person who has received a Lexus for Christmas.
Likewise, I don't know a single person with either the means or naivete to just buy a luxury car for Christmas because a commercial said so. We're not talking about candy bars in the checkout line at the grocery store.
A couple of years ago, I wondered whether Lexus would stop airing these commercials -- the economy being what it is.
Jobs are as scarce as a Kardashian with talent. The unemployment rate could probably score a multimillion dollar NBA contract were it someone's scoring average. And people are losing their homes like ... you can pick this last simile for yourself. Consider it my Christmas present. I know it's a not a Lexus, but it's the best I could do.
Amidst all this, Lexus is still trying to sell us on surprising our loved ones with one of its more-expensive Toyotas?
This year's commercials are especially nauseating. They include gifters playing the Lexus theme song to giftees through video games, smart phones and on elevator rides from fancy-schmancy lofts.
Once they hear the theme song, they know they're getting a Lexus for Christmas. Because that happens in real life.
But now I have a song that I think of every time I see one those Lexus commercials. It's a popular one by Cee-Lo Green.
It goes, "I see you driving 'round town ..." I'm sure you know the rest.
The columnist can be reached at mosegueda@fresnobee.com or (559) 441-6479. Read his blog at fresnobeehive.com.